Our key competencies include:

An estimated 90% of urban growth worldwide will occur in developing countries. The United Nations stated in a 2007 report that the urban population in African and Asian cities will double by the year 2030, adding 1.7 billion people to these cities. That is more than the combined population of present day China and The United States. Nighty five percent (95%) of the population on the African continent falls within the emerging market and is responsible for 71% of the African Market. The average emerging market consumer is a debt- free consumer with a growing expendable income. Over 250 million Africans will have disposable income for the first time within the next decade.

As stated by Dr. Andrew Kuper in a McKinsey & Company insight in February 2014: “In fact, as books like “Portfolios of the Poor show”, 85 percent of low-income and emerging consumers are not destitute, are not pure recipients. They are working, striving people who are managing money and who are typically engaged in 16 financial transactions at any one time—borrowing from here, promising to pay there, protecting themselves here and there. There is an opportunity to serve them with much more efficient tools."

The article also states that - "once you put this synergistic combination together of profit and purpose, the results you get on both sides are stronger. Since the Industrial Revolution, this notion of a trade-off that has been practiced has actually been a fetter on humanity. And we can liberate businesses, we can liberate investors, and we can really liberate societies to invest in a very different way because of this demonstrated performance of the purpose-driven business."

The Global Economic Pyramid:

The combination of the immanent growing opportunities in the emerging consumer market and a profit-with- purpose approach, EmpiriQ is strategically positioned to contribute to socio economic change in Africa. EDS leverages its knowledge and experience in the emerging consumer markets to tailor business models and strategies in collaboration with its clients, that are uniquely contextualised for the specific needs of underdeveloped urban African communities across various market sectors.

EmpiriQ’s methodology involves a unique combination of the following Key Solution Elements* to develop sector specific market solutions. These elements include:

Methodology:

EmpiriQ combines these solution elements in appropriate business delivery platforms to provide market-driven business solutions that provide:

Notable Projects: